Gay eharmony
eharmony has announced a significant update to its dating app to better attend LGBTQ daters.
Beginning today, eharmony members will be fit to choose from an expanded list of genders to authentically share who they are on the platform. This update stems from eharmony’s ongoing commitment to providing a platform that is safe, inclusive and welcoming for all of its members, and its mission to aid all members find valid love.
As LGBTQ identification rises–especially among Gen Z, it’s essential for platforms to consider and implement efforts of inclusion to aid all users. Transgender people, in particular, face specific issues on dating apps so eharmony’s addition of greater ways for users to share information about their gender will permit for people to unite more authentically and address issues of self-expression and safety.
GLAAD consulted with eharmony on how to finer serve the LGBTQ community by helping identify ways for people to convey themselves more authentically on the platform and beat match with people they’re looking to date and connect with. GLAAD also worked w
NASHVILLE, Tenn. (BP)&#;eHarmony, the company that built much of its early success by advertising in Christian media, has launched a parallel matchmaking website for homosexuals, billing it as service that helps foster &#;serious relationships for the gay and lesbian community.&#;
The website went live in recent days, several months after eHarmony and the Unused Jersey attorney general&#;s office announced a settlement to an investigation that began nearly four years earlier when a homosexual bloke filed a complaint alleging that eHarmony &#; which at the time didn&#;t match same-sex couples &#; was in violation of state law. New Jersey has an anti-discrimination law covering &#;sexual orientation.&#;
As part of the November settlement, eHarmony agreed to launch the website, advertise it in homosexual media and allow the first 10, users to register for free. The new website features pictures of men holding hands and women hugging and claims to be a &#;site for singles seeking a long-term, same-sex relationship.&#; But investigate shows such relationships, particularly ones involving
eHarmony's new inclusive ads are enraging some on the right
Once viewed as unwelcoming to the LGBTQ community, popular online matchmaker eHarmony has gone through a queer-friendly rebranding of late.
The site, which boasts more than 2 million messages a week, began offering same-sex matches in This winter, it launched its first queer-inclusive commercial, featuring a lesbian couple.
The ad, “I Scream,” is part of eHarmony’s current “Real Love” campaign and opens on a female couple in their kitchen. In between kisses, one woman tastes her partner’s cooking and makes it clear she’s not a fan. The pair wind up on the couch enjoying a pint of ice cream and going in for another peck.
“Being honest with each other,” a voiceover announces. “Saying yes to great ideas. eHarmony — here for real love.”
Gareth Mandel, chief operating officer at eHarmony, told NBC News it was crucial that “our ad campaigns, our platform, and everything else we do accurately reflect what real verb, real dating and authentic relationships look like both today and always.”
“We’ve spent substantial time
As dating websites go, eHarmony sets itself apart by offering technology-based matches based on “29 Dimensions of Compatibility” that have been confirmed by experts to perform a role in creating long-lasting relationships. The company, which has long been serving the heterosexual community launched a gay dating site in called Compatible Partners, based upon the same principles. A recent court ruling, however, may be changing this duality.
Under a proposed settlement filed in the Los Angeles Superior Court on January 26th, eHarmony agreed to link its separate websites and better publicize that it offers gay dating services. Among the changes that eHarmony agreed to make are to alter the language on their site to say that their gay online dating services are ‘brought to you by eHarmony’ instead of simply ‘powered by eHarmony’. In addition, eHarmony will add a section to its website specifically for gay dating, much like it currently offers “Jewish Dating,” “Senior Dating” and other types of targeted online dating options. As of now, this change has not yet been implemented, but